UGC videos
Short vertical videos filmed by the athlete: product in use, tutorials, stunts and tumbling with the product on camera.
Brand campaigns
Cheerleader Brand Campaigns, UGC and Brand Ambassadors
Cheer athletes are strong, expressive and at home in front of a camera. Post a campaign, invite adult athletes by skill, level and state, and get content that moves.
Formats
Three ways brands work with athletes
Ambassadors
A season or a year with one athlete or a small team, with regular content, events and a code or link.
Shoots and activations
Photo shoots, launch events and brand activations with a squad that performs live.
A clear brief
What to put in a campaign offer
- Deliverables
- Number of videos or photos, length, aspect ratio and raw files or edited.
- The brief
- Key message, must show moments, tone and what to avoid.
- Usage rights
- Organic only or paid ads too, which channels and for how long.
- Exclusivity
- Whether the athlete can work with competing brands, and for how long.
- Timeline
- Draft date, one round of changes, final delivery.
- Pay
- The fee, and whether product is included on top.
Casting
Match the athlete to the product
- Sports apparel and shoes: tumblers and flyers whose skills show fit and movement.
- Recovery, nutrition and training products: athletes who film practice and conditioning.
- Beauty, hair and bows: dancers and performers with a camera ready style.
- Local businesses: athletes in your state for content and appearances.
Plans from $24 a month
Billed yearly, or $49 month to month. No commission on campaigns.
What is UGC in a cheer campaign?
User generated content: short videos and photos filmed by the athlete in a natural style, which the brand then runs on its own channels or in ads. It differs from a post on the athlete’s own account.
What should a campaign offer include?
The deliverables (how many videos or photos, length, format), the brief, the deadline, where and for how long the content runs, whether it may be used in paid ads, and the pay.
Can we run a long term ambassador program?
Yes. Post it as a brand ambassador offer with the length of the program, what the athlete does each month and the pay. Invite athletes whose style fits the brand.
Are the athletes adults?
Every athlete who can apply or be invited is 18 or over, with the age confirmed on the profile. Profiles under 18 are not in the directory.
